HER ENERGY PARTNERS WITH NEWMAN/HAAS/LANIGAN RACING ON 2009 FIRESTONE INDY 300 ENTRY FOR ALEX LLOYD AT HOMESTEAD-MIAMI SPEEDWAY

Future Star Lloyd to Pilot the No. 40202 HER Energy Dallara/Honda/Firestone To Raise Awareness and Money for Cancer Research

LOS ANGELES (September 30, 2009) -- HER Energy drink announced today a new partnership with Newman/Haas/Lanigan Racing as the sponsor of the No. 40202 HER Dallara/Honda/Firestone entry to be driven by Alex Lloyd in the 2009 IndyCar Series season finale Firestone Indy 300 at Homestead-Miami Speedway on October 9-10. The car number signifies the "text to donate" number for cancer research and awareness, whereas you can donate $5 to charity simply by texting the word "Stand" to 40202.

"HER is ecstatic to work with Pink Lloyd again,” said Brett Jacobson, CEO of HER Enterprises Inc. “He's a great sport wearing pink, and we had a great experience in May. I couldn't have been more excited to find another opportunity to work with him. Newman/Haas/Lanigan Racing has such an impressive legacy, and my experience working with all of them the past few weeks only confirms the great things I've heard. And their engineers and crew are remarkable. And we want to thank the IRL for allowing us to enter the #40202 number- and their getting behind such an amazing cause and call to action.”

The Firestone Indy 300 will mark Lloyd’s second race this season after having competed in the Indianapolis 500 earlier this year where he qualified 11th and finished 13th in the historic event. Lloyd, a native of Manchester, England, holds the distinction of being the only driver to win on both the Indianapolis Motor Speedway’s road course (Indy Lights, 2006) and famed oval (Indy Lights, 2007). He won eight of the 15 races en route to the 2007 Indy Lights championship including a win at Homestead-Miami Speedway after starting second. He also won five poles, finished in the top-five 13 times and led a total of 399 laps during his title-winning season.

HER, “Healthy Energy Revitalizer,” is a refreshing pink lemonade flavor energy drink reminding women of all ages that a beverage can taste great, as well as deliver that much needed boost for whatever life throws your way. HER is fortified with B vitamins, calcium, ginseng, plus antioxidants while providing half the caffeine to achieve a sustained surge of energy without the typical crash of other energy drinks. So whether you’re sweating it out at the gym, scrambling to gets the kids to school, cramming for that final exam or just need a pick me up, HER delivers the nutrition and energy necessary for every woman’s busy lifestyle. It's currently available in 37 states including the shelves of Albertsons and Target in Florida.

The HER Energy car made its debut in the famed Indianapolis 500 on May 24, 2009 with Lloyd’s surprising first-day qualifying effort of 11th place and his 13th place finish in the 33-car field despite it being only his second IndyCar Series race to date. In addition, HER Energy, which is based in Hollywood, held a Pink Carpet event to benefit Susan G. Komen Breast Cancer Foundation. In conjunction with the Homestead race HER will hold the "Tit for Tat" PSA premiere poolside in South Beach on Friday, October 9. The invitation-only party will premiere the first of an innovative new series of Public Service Announcements written by Jaime King and Taryn Southern and presented by HER. The first installation of the edgy two minute shorts combine the talents of Emily Deschanel, Alyson Hannigan, Minka Kelly, Jaime King, Katharine McPhee and director Steve Carr to raise awareness for breast cancer prevention. At the track, HER along with BMGEP, will unveil an Interactive Infield Hospitality Lounge, complete with DJ and entertainment options.

"It's a real pleasure to have HER Energy as our sponsor for my race with Newman/Haas/Lanigan Racing, a team that I have followed since my fellow countryman Nigel Mansell drove for them,” said Alex Lloyd. “It's an exciting brand and I am very happy to continue representing them. HER Energy has seen massive growth over the last year and I look forward to helping them continue to grow their brand. I’m honored to participate in such a worthwhile cause and to help the fight against cancer. For this race I will be dusting off the pink helmet and getting another pink firesuit so I guess Pink Lloyd is back. I'm very excited to be in pink again as I had a good time with it in May and I am looking forward to getting Pink Lloyd back on track."

"The entire Newman/Haas/Lanigan Racing team is happy to welcome HER Energy as the sponsor of our entry for Alex Lloyd at the season-finale,” said Carl Haas on behalf of the team and co-owner Michael Lanigan. “They are an innovative company and we look forward to the excitement they will bring to our season finale. In addition, their desire to make an impact by raising awareness for the fight against cancer and other meaningful causes is one we share."

About HER Energy
HER, “Healthy Energy Revitalizer,” is the first active lifestyle energy drink with women in mind. HER’s sleek and stylish can is reflective of our consumers. HER is geared towards women who are on the go with active lifestyles while maintaining that fun and flirty image. HER is based in Hollywood, California and is a favorite among the Hollywood elite, however it remains ideal for any and all consumers.

About Newman/Haas/Lanigan Racing…
Newman/Haas Racing (NHR) was formed by actor/race car driver Paul Newman and racing entrepreneur Carl A. Haas and began competing in 1983. The team is the second most successful open wheel team competing today. Prior to their 25th season of competition in 2007 the team name changed to Newman/Haas/Lanigan Racing to reflect the addition of Michael Lanigan as partner. In 2009 the team is participating in their 27th season of open wheel competition and will attempt to add to the eight championships, 107 race wins and 109 pole positions they have earned to date. Alex Lloyd will team with McDonald’s driver Graham Rahal for the Homestead event.

For more information, log on to www.newmanhaaslaniganracing.com, www.indycar.com and www.herenergy.com.